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Integrating Salesforce With Python Using simple Salesforce

Salesforce, a leading customer relationship management (CRM) platform, empowers organisations to manage their customer data and streamline their business processes. One of the key advantages of Salesforce is its REST API, which allows developers to interact with Salesforce data programmatically. In this blog, we will explore how to integrate Salesforce with Python using the Simple […]

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The Psychology of Likability: How to Make Your Brand More Appealing

Making mistakes is normal and okay, and can even have a positive impact on your marketing. You might have noticed that some brands showcase their products’ flaws, and that’s because of something called the pratfall effect. In this blog, we’ll explore what the pratfall effect is, why it’s relevant to marketing, and why it applies

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Walmart Strategy Behind the #DealDropDance Content: How the Campaign Went Viral

There is no need for introducing the huge retailer Walmart. The company is one of the largest in the world having over 11,000 branches across the world. Walmart uses a variety of strategies for advertising recently to compete with e-commerce giants like Amazon. One of their most innovative and successful campaigns was the #DealDropDance, which

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salesforce clouds

The Complete Guide to Salesforce Clouds: Features & Benefits (2024)

Salesforce is a leading cloud-based customer relationship management (CRM) software provider that offers a suite of cloud solutions to help businesses manage various aspects of their operations. There are 15 Salesforce clouds, out of which 6 are major clouds that cater to specific business needs. These clouds are Sales, Service, Marketing, Commerce, Community, and Platform

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remarketing

Maximize Your PPC ROI: 10 Powerful Remarketing Strategies You Need Now

If you work in PPC marketing, you’ve probably heard of remarketing. But do you realise how effective it can be? Remarketing allows you to target people who have previously interacted with your website or advertisements, providing you with a second opportunity to convert them into customers. Here are ten surprising remarketing facts that every PPC

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