If you work in PPC marketing, you’ve probably heard of remarketing. But do you realise how effective it can be? Remarketing allows you to target people who have previously interacted with your website or advertisements, providing you with a second opportunity to convert them into customers. Here are ten surprising remarketing facts that every PPC marketer should be aware of:
1. Remarketing has the potential to increase conversion rates by up to 300%.
Remarketing is a fantastic way to increase conversions. According to Google, remarketing ads have a 10x higher average click-through rate (CTR) than regular display ads. Remarketing can boost conversion rates by up to 300% on average.
2. Ad relevancy can be improved through remarketing.
Remarketing ads can be highly relevant to people’s interests since you’re targeting people who have previously engaged with your website or ads. This can result in increased engagement and conversion rates.
3. Remarketing can help to raise brand awareness.
Even if no one clicks on your remarketing ad, they will see it. This can help to raise brand awareness and maintain your brand at the forefront of people’s minds.
4. Remarketing can support you in maintaining contact with customers.
You can use remarketing to stay in touch with customers who have expressed an interest in your products or services. This can help you increase the lifetime value of customers and build brand loyalty.
5. Remarketing can be highly targeted
Remarketing campaigns can be highly targeted, allowing you to show ads to specific segments of your audience. For example, you can show different ads to people who have abandoned their shopping carts versus people who have visited your website but haven’t made a purchase yet.
6. Remarketing can help you cross-sell and upsell
Remarketing ads can be used to promote related products or services to people who have already made a purchase from your website. This can help increase your average order value and revenue.
7. Remarketing can help you re-engage inactive customers
If someone hasn’t visited your website or made a purchase in a while, you can use remarketing to re-engage them. This can be a highly effective way to bring customers back to your website and increase sales.
8. Remarketing can help you in restoring lost sales.
Remarketing can be used to encourage people who have ignored their shopping carts to return and finalise their purchase. This can assist you in recovering lost sales and increasing revenue.
9. Remarketing can save money.
Remarketing can be a cost-effective way to drive conversions because you’re targeting people who have already expressed an interest in your products or services. When compared to other types of PPC advertising, remarketing may provide a higher ROI.
10. Remarketing is easy to set up
Setting up a remarketing campaign is relatively easy. All you need to do is add a remarketing tag to your website and create a remarketing audience in your PPC platform. From there, you can create your ads and launch your campaign.
In conclusion, remarketing is a powerful tool that every PPC marketer should be using. It can help you drive conversions, increase brand awareness, and build customer loyalty. By understanding these 10 surprising facts about remarketing, you can take your PPC campaigns to the next level and achieve even better results.
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