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Google My Business Optimization Strategies for Maximum Visibility in 2024

Introduction to Google My Business Optimization Google My Business (GMB) optimization is a fascinating world. This in-depth training will teach you the skills and methods you need to influence local search results and attract more clients to your business. Understanding the Importance of Google My Business Optimization Visibility is crucial in the current digital environment. …

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CRM

Integrating CRM with Digital Marketing Efforts

Introduction Businesses in the ever-changing world of digital marketing are constantly looking for new ways to improve client experiences. CRM integration with digital marketing emerges as a disruptive method, promising a seamless union that reshapes the landscape. Let’s look at four key observations that shed light on the enormous potential and benefits of this dynamic …

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ChatGPT vs Bard – Which platform will be the best?

Artificial intelligence (AI) has revolutionized numerous industries, including natural language processing. Chatbots and language models have become increasingly sophisticated, enabling more human-like conversations. Two prominent examples are ChatGPT and Bard, both developed by OpenAI. In this blog post, we will delve into the similarities and differences between ChatGPT and Bard to determine which platform might …

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Integrating Salesforce With Python Using simple Salesforce

Salesforce, a leading customer relationship management (CRM) platform, empowers organisations to manage their customer data and streamline their business processes. One of the key advantages of Salesforce is its REST API, which allows developers to interact with Salesforce data programmatically. In this blog, we will explore how to integrate Salesforce with Python using the Simple …

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How to optimize Youtube Video for better engagement 

YouTube video has become one of the most popular platforms for sharing and consuming video content. With millions of active users, it’s no wonder that businesses and individuals alike are leveraging the power of YouTube to grow their brand and increase their reach. However, simply uploading a video to YouTube is not enough to get …

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Turning Flaws into Favours: The Pratfall Effect and Its Impact on Marketing Success 

Making mistakes is normal and okay, and can even have a positive impact on your marketing. You might have noticed that some brands showcase their products’ flaws, and that’s because of something called the pratfall effect. In this blog, we’ll explore what the pratfall effect is, why it’s relevant to marketing, and why it applies …

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Walmart Strategy Behind the #DealDropDance Content: How the Campaign Went Viral

There is no need for introducing the huge retailer Walmart. The company is one of the largest in the world having over 11,000 branches across the world. Walmart uses a variety of strategies for advertising recently to compete with e-commerce giants like Amazon. One of their most innovative and successful campaigns was the #DealDropDance, which …

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Landing page

A Step-by-Step Guide to Building Landing Pages That Convert Visitors into Customers

One of your primary goals as a digital marketer is to create landing pages that convert visitors into customers. A landing page is a standalone web page that is designed to persuade visitors to take a specific action, such as filling out a form, making a purchase, or signing up for a newsletter. Creating high-converting …

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keyword research

Tips and Examples for Conducting Keyword Research

Keyword research is a important component of any effective digital marketing strategy. It entails determining the words and phrases that your target audience uses to search for information on search engines such as Google. Understanding your audience’s search behaviour allows you to create content that matches their search intent and increase the visibility of your …

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