The First Steps towards Email Marketing with Sendinblue ,How to Create Account And to Define Audience ?
It is necessary to create a free account on Sendinblue’s website before utilising it. Setting up your user profile and email sender details is possible after creating an account. For you to gain the trust of your subscribers, you must utilise an accurate name and email address.
With Sendinblue email tool, creating audience segmentation for your emails has never been easier. You can create different audience lists for different purposes, depending on your email campaign goals. For example, if you want to send an email with a sales goal, you can create a list of potential customers who are likely to be interested in your product or service.
Once you have completed your sales campaign, you can create a re-marketing campaign for those who have shown interest in your product. You can create a new list of contacts specifically for re-sales, based on those who opened your previous emails and expressed interest in your product.
In addition, you can also create an awareness list to reach out to potential customers who are not yet familiar with your product or service. This can help you to build brand awareness and reach a wider audience.
Overall, using audience segmentation in Sendinblue email tool can help you to target the right audience and improve the effectiveness of your email campaigns. Based on your goals and requirements, you can choose the type of audience list that suits your needs best.
Step 2:
Creating Template :
Three types of Email Template you can create in SendinBlue tool re as follows :
Drag-Drop- Editor :
Sendinblue provides an easy-to-use drag-and-drop editor that allows you to create visually appealing emails without any coding skills. You can simply drag and drop different elements like images, text boxes, buttons, and social media icons to create a customized email template.
HTML Editor:
If you have coding skills, you can create a custom HTML email template using Sendinblue’s HTML editor. This option gives you more control over the design and layout of your email, allowing you to create a more personalized and unique template.
Template Gallery:
Sendinblue also provides a template library that includes a range of pre-designed email templates for different types of email campaigns. You can choose a template that fits your needs and customize it according to your Campaign goal , branding and messaging.
Step 3:
Creating Campaign
For Creating the Campaign first go to the Campaign then click on the the create campaign as shown in above image .Sendinblue provides a variety of options to run your campaigns, enabling you to reach your audience through different channels. Here are the different types of campaigns that Sendinblue supports:
Email Campaigns: Sendinblue’s email campaign feature enables you to create and send professional-looking emails to your audience. You can use Sendinblue’s drag-and-drop editor, HTML editor, or template library to design your email templates. You can also segment your email lists, schedule email sends, and track your email campaign’s performance using Sendinblue’s analytics and reporting tools.
SMS Campaigns: Sendinblue’s SMS campaign feature allows you to send personalized text messages to your audience’s mobile phones. You can use Sendinblue’s SMS editor to create your messages, segment your SMS lists, and track your SMS campaign’s performance.
WhatsApp Campaigns: With Sendinblue’s WhatsApp campaign feature, you can send personalized messages to your audience’s WhatsApp accounts. You can use Sendinblue’s WhatsApp editor to create your messages, segment your WhatsApp lists, and track your WhatsApp campaign’s performance.
Web Push Notifications: Sendinblue’s web push notification feature enables you to send notifications directly to your audience’s web browsers. You can use Sendinblue’s web push editor to create your notifications, segment your web push lists, and track your web push campaign’s performance.
Facebook Ads: Sendinblue’s Facebook Ads feature allows you to create and manage your Facebook Ads campaigns within Sendinblue’s platform. You can create your ad campaigns, segment your audiences, and track your campaign’s performance using Sendinblue’s analytics and reporting tools.
Overall, Sendinblue provides a comprehensive set of options to run your campaigns, allowing you to reach your audience through multiple channels and track your campaign’s performance in one place. You can select any one as per the your need .
For creating the Email Campaign Click on the Email Option as shown in above image ,then select regular campaign if you are running in first time ,then enter your campaign name and click on the Create Campaign Button as shown in the Image .
After clicking on “Create Campaign” in Sendinblue, you’ll need to fill in some details about your email campaign before you can proceed. Here are the main details you’ll need to provide:
Sender Details: You’ll need to specify who the email is coming from. You can either select an existing sender from your Sendinblue account, or you can create a new sender by providing their name, email address, and other details.
Recipients: You’ll need to select the recipients of your email campaign. You can choose from your existing contact lists, or you can create a new list by importing your contacts. You can also segment your recipients based on different criteria like age, location, interests, and more.
Subject: You’ll need to provide a subject line for your email campaign. Your subject line should be attention-grabbing, concise, and relevant to the content of your email.
Email Content: Finally, you’ll need to create the content of your email. You can use Sendinblue’s drag-and-drop editor, HTML editor, or template library to design your email content. You can add images, videos, links, buttons, and other elements to make your email visually appealing and engaging. You can also personalize your email content by including the recipient’s name, location, or other details.
SendinBlue Also Provides the Advanced Setting for Your Campaign are as follows :
Newsletter Settings: Sendinblue’s newsletter settings allow you to customize the layout and design of your newsletter templates. You can choose from a variety of pre-designed templates or create your own using Sendinblue’s drag-and-drop editor. You can also add dynamic content, personalize your newsletters, and include social media sharing buttons.
Subscription Settings: Sendinblue’s subscription settings enable you to manage your contact lists and subscriber preferences. You can create subscription forms and landing pages to capture new subscribers, as well as manage opt-in and opt-out preferences. You can also segment your subscribers based on their interests, behavior, and other criteria.
Design Settings: Sendinblue’s design settings allow you to customize the look and feel of your email campaigns. You can choose from a variety of pre-designed templates or create your own using Sendinblue’s drag-and-drop editor or HTML editor. You can also add images, videos, buttons, and other elements to make your emails visually appealing and engaging.
Step 4:
Email Automation :-
Sendinblue’s automation feature allows you to create automated email workflows that can save you time and improve your marketing effectiveness.Below Shown Image is just for Your Understanding how Automation Flow looks.
Here’s an example of how you could use Sendinblue’s automation feature:
Let’s say you run an e-commerce store that sells clothing, and you want to send a series of emails to customers who have abandoned their shopping carts without completing their purchase. You can create an automation workflow that includes the following steps:
Trigger: The workflow is triggered when a customer abandons their shopping cart without completing their purchase.
Reminder Email: Send an automated email to the customer within 24 hours of abandoning their cart, reminding them of the items they left behind and offering a discount code to encourage them to complete their purchase.
Follow-up Email: If the customer still hasn’t made a purchase after a few days, send a follow-up email that highlights the benefits of the product and offers an even larger discount.
Abandoned Cart Recovery: If the customer still hasn’t made a purchase after a week, send a final email that includes a special offer or incentive to recover the abandoned cart.
By setting up this automation workflow in Sendinblue, you can save time and effort by automatically sending targeted and personalized emails to customers who are most likely to make a purchase. This can increase your conversion rates, boost your revenue, and improve your customer satisfaction.
Step 5:
Analyzing Email Performance
You must monitor your email performance in order to gauge the effectiveness of your email marketing. You can view crucial metrics like open rates, click-through rates, and conversions on Sendinblue’s analytics dashboard. To check how much money you’re making from your email marketing, you may track your email campaign revenue and ROI.
You can optimise your email campaigns and raise your performance over time by using the information from your email analytics. To determine which of your subscribers’ preferred subject lines, email copy, or call-to-actions to use, for instance.
Integrating with Other Tools
Sendinblue integrates with different tools to help you streamline your marketing and sales processes. Here’s a brief overview for some tools :
Shopify: Integrate your Shopify store with Sendinblue to sync your customer and order data, and create targeted email campaigns.
WooCommerce: Connect your WooCommerce store with Sendinblue to track your customers and orders, and automate your email marketing.
Salesforce: Integrate Salesforce with Sendinblue to sync your leads and contacts, and create personalized email campaigns.
Magento: Connect your Magento store with Sendinblue to track your customer and order data, and create targeted email campaigns.
WordPress: Integrate WordPress with Sendinblue to manage your subscriber lists, and create and send email newsletters.
Eventbrite: Connect your Eventbrite account with Sendinblue to track your attendees and event data, and send targeted email campaigns.
HubSpot: Integrate HubSpot with Sendinblue to sync your leads and contacts, and create personalized email campaigns.
Slack: Connect your Slack account with Sendinblue to receive real-time notifications about your email campaigns and customer interactions.
Facebook: Integrate your Facebook account with Sendinblue to create and manage Facebook ads and audiences, and track your ad performance.
Google Analytics: Connect your Google Analytics account with Sendinblue to track your email campaign performance and website traffic.
Typeform: Integrate Typeform with Sendinblue to create surveys and forms, and capture new leads and customer data.
Zapier: Use Zapier to connect Sendinblue with over 2,000 different apps and automate your workflows across multiple platforms.
Pabbly: Pabbly is an email validation tool that helps you verify your email lists and improve your deliverability rates. When integrated with Sendinblue, you can use Pabbly to clean your email lists and improve your email marketing results.
In conclusion, Sendinblue is a powerful email marketing and automation tool that offers a wide range of features and integrations to help businesses of all sizes grow their audience and engage with their customers. With its user-friendly interface, advanced automation capabilities, and robust analytics and reporting, Sendinblue makes it easy for businesses to create, manage, and optimize their email campaigns and customer communications. Whether you’re looking to promote your products and services, nurture your leads, or improve your customer retention, Sendinblue has the tools and resources you need to succeed in today’s competitive digital landscape.
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