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Digital Marketing

campaign performance

Analyzing and Optimizing Your Campaign Performance: A Comprehensive Guide

Marketing campaigns are an essential tool for businesses to reach out to their target audience and promote their products or services. However, creating and executing a campaign is only half the battle – the other half is analyzing and optimizing your campaign performance to ensure that it is effective and meets your business goals. In …

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conversion rate

What is Conversion Rate ? and How to Calculate It ?

If you own an online business or a website, you know how important it is to drive traffic to your site. However, traffic alone is insufficient to pay the bills. It is your responsibility to convert that traffic into paying customers or subscribers. CRO (Conversion Rate Optimization) can assist with this. We’ll define CRO, define …

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http status codes

What is HTTP Status Codes ? and It’s Importance .

HTTP status codes are responses from a server to a browser’s request when visiting a website. They are expressed as a three-digit code and indicate the conversation between the server and the browser. Knowing how to use these codes will help in identifying and diagnosing site errors to minimise downtime. These status codes can even …

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robots meta tags

What is Robots Meta Tags ? and It’s Types.

Robots meta directives, also known as “meta tags”, are code snippets that provide instructions to web crawlers on how to crawl and index webpage content. While robots.txt file directives offer suggestions to bots on how to crawl a website’s pages, robots meta tags provide more definitive instructions on how to crawl and index a page’s …

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competitor analysis

Competitor Analysis : A Complete Guide to Understand Your Industry Landscape

Any successful company strategy must include competitor analysis. It is the method of identifying and analyzing the business and marketing strategies of your competitors. You can learn about your competitors’ industry trends, target market, and customer behavior’s by conducting a competitor analysis. This data can be utilized to create a more efficient marketing and business …

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backlinks

What is Backlink : How to Build High-Quality Links to Improve Your Off-Page SEO

Backlinks are one of the most important factors in search engine optimization (SEO). A backlink is a link from one website to another that is used by search engines to determine the relevance and authority of a website. In other words, if a website receives a large number of high-quality backlinks from other authoritative websites, …

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