Here are some digital marketing myths you should be aware of while constructing your digital marketing strategies.
If you are a working professional for a marketing team then you might be worrying about whether your digital marketing concepts and practices are effective or not. It is easy to get lost in the clutter and false information that surrounds the hectic profession of digital marketing. While taking chances in this field is encouraged, even if the results are uncertain, there are recommended practices and mistakes to avoid in order to save time and money as well as increase ROI.
Social media has developed into a very important marketing tool, but it has also made it simple for individuals to circulate “false news” about everything. Knowing these and staying updated with market trends should be a top concern for marketers. They should be able to tackle marketing myths and overcome them to make their campaigns successful.
Here are some digital marketing myths you should be aware of while constructing your digital marketing strategies and applying digital marketing concepts.
For digital marketing, a website is sufficient.
Many people think that merely building a website would help develop leads and boost revenue.
Although having a website is crucial, it won’t be sufficient to create quality leads and convert them into loyal customers. There are several procedures, considerations and digital marketing concepts involved in launching a high-quality website. You must make sure it is optimised for users, analytics, and search engines. It must contain valuable material, top-notch graphics, and frequent updates. It is essential for Google to rank it at the top of the search engine results page so you can increase organic traffic and keep your audience interested. Make sure it is available on all devices, runs on the most recent software, and is up to date. In this way, you will be able to deal with this marketing myth.
SEO is no more relevant.
Many people are underestimating the importance of SEO as a marketing strategy as social media becomes more and more prominent as a more powerful method of online promotion. However, 93% of online interactions start with a search engine, demonstrating the importance of SEO in marketing. Similar to the SEO marketing myth, marketers have a tendency to think that purchasing Google Search Ads will influence Google to improve its organic ranks. Although this is inaccurate, individuals could be more inclined to click on the organic link if an advertiser has both a paid and organic result on the SERP(Search Engine Results Page). Instead, you can take the time to thoroughly research your target market and develop a customer persona based on it to better understand their lifestyles and behaviour and address any pain points they may not even be aware that they have.
Cross-platform use is not required
Marketing enterprises that broaden their scope and avoid marketing myths will undoubtedly enjoy a larger market share as competition heats up. This requires marketing managers to use all of the mediums at their disposal instead of just depending on one specific aspect of digital marketing. Digital marketing necessitates the integration of social media, mobile, SEO, and other channels into a multi-channel plan, as opposed to conventional marketing, where one marketing platform, such as a website, would serve. This does not imply that you must be present on every digital marketing medium and platform, as it is pointless to invest time and money on platforms where your target audience is not active.
Email marketing is ineffective.
Although it has long been believed that email is no longer relevant, email is still one of the most powerful digital advertising channels. For every $1 spent on email marketing, you can earn up to 38 dollars. Hence, this marketing myth doesn’t make sense. Email marketing is 40 times more successful at earning revenue than marketing on social media platforms like Twitter and Facebook. Given that the typical office worker receives 121 emails per day, it is clear how widely emails are used and that their potential to drive traffic and boost revenue should not be disregarded. Email marketing is an excellent option for a digital marketing campaign since it can be automated, allowing you to focus more on planning and research and less on actual execution.
One-on-one marketing is time-consuming.
Contrary to popular assumption, customising your marketing can significantly boost brand recognition and draw more clients to your real estate projects. This is because it defies the marketing myth that one-on-one marketing is an impossible aim. By using personalised marketing, you can deliver the content that customers are seeking to address their particular pain points based on their interests, lifestyles, and purchasing patterns. It is recommended to utilize a CRM to record and manage this data. This can also help in predicting your customer’s future requirements.
People these days are bombarded with options, you must not pay attention to this marketing myth and focus on how you can promote your business on various social media platforms.
The greatest method to boost brand awareness is to be present where your target audience spends their time on social media, but keep in mind that each social network draws a different type of user. In fact, they spend time on social media. Hence you get more opportunities to reach out to them.
Social media is used by about half of the world’s population (65 percent if you exclude children under the age of 13), and it receives 1 million new users every day. The consumption of online information has increased in 2020 and shows no signs of decreasing.
When reposting anything across social media, it’s essential to keep in mind that each social media platform works differently. For instance, on LinkedIn, you generally use as many hashtags as on Twitter.
It’s acceptable to start small and make progress if you lack the means to continuously post on every social media platform on a regular basis. We would suggest trying something different, like Telegram, in addition to other popular social media platforms that you are already familiar with, as it can open up a whole new market and help in generating revenue.
Mobile optimization is a waste of time.
The use of mobile devices is very common, hence, mobile optimization is more profitable than ever.
This emphasises how important it is to have a mobile-friendly website as a method to reach the target audience of your company. Google favours mobile-friendly websites, so failing to focus on mobile optimization for your website might harm your position in search results.
Most customers would switch to another website if they couldn’t locate what they were searching for on their mobile phones. So this marketing myth would result in you losing your potential customers. And you can’t afford this significant loss of traffic for something you can easily fix. So optimizing your website for mobile phones can help you attract more interested people because of its ease of access.
More content, more benefits
We all know that “content is king”. And this marketing myth is undoubtedly true, but having a ton of content does not necessarily translate into a greater conversion rate. When content is keyword optimised for search engines, it adds value to it and makes it easier for people to discover it naturally.
But without telling your audience something they want to read, watch, or listen to, even the best-optimized content will be of no use. Your content must also be readable. Purely promotional material won’t get you very far; instead, you need to provide something of value to your audience in order to keep them coming back. If you don’t, they will just go where they can get it. Make sure your content is optimised for search engines and provides value to your target audience, whether it be a video, podcast, blog post, or webinar.
You must target as many people to respond to your marketing campaigns as you can
According to this marketing myth about digital marketing campaigns, your conversion rate would be higher if you target more people with your marketing campaigns. The issue with this digital marketing concept is that when you aim for a broad audience, you wind up diluting your message to the point that it speaks to no one in particular. Your message won’t resonate with anybody, and your audience will move on to a business whose marketing campaigns seem to address them specifically.
The ideal strategy in this situation is to make sure that your marketing campaigns must appeal to a very narrow audience. By developing a customer persona, which will enable you to put yourself in your audience’s position, you can ascertain this. This will improve the clarity of your communication while also increasing conversion rates.
It’s digital marketing, so you don’t need to reset it.
If you want to lose an opportunity of earning sizable revenue you are free to believe this marketing myth. One important digital marketing concept is to constantly test your campaigns. This applies to all elements, including content, landing page headers, hashtags, CTA buttons, and more. By better understanding your audience and the kinds of material that appeal to them, you can increase conversions. And even if it works, this doesn’t mean you should just test, collect data, and forget all about it. Your digital marketing initiatives should be iterated on continuously to figure out what is attracting people and what needs to be done if it is not.
While we’re talking about testing, it’s essential to test just one component at a time. Since you won’t know which factor is responsible for the inconsistencies in data across different versions and only then you will understand what type of marketing practices can get you what type of results.
Small enterprises cannot benefit from digital marketing.
It is a frequent marketing myth that small businesses cannot make use of the advantages of digital marketing concepts since it is exclusively used by major corporations. On the other hand, small business owners can quickly transform from conventional to digital marketing since it is so cost-effective. It facilitates communication with consumers without a call centre.
You don’t even need to have a store to sell directly, and you can also assess your customers’ preferences without paying for market research.
Social media marketing is nothing but digital marketing.
Not at all!
You can consider social media marketing to be a part of the larger category known as digital marketing. Digital marketing uses a variety of tools, not just social media. Digital marketing employs a number of digital marketing concepts to connect with clients, from SEO and mobile-friendly websites to PPC and email marketing. You must not believe in this digital marketing myth as all parts of digital marketing are very beneficial for you and your business.
The effectiveness of digital marketing cannot be measured.
It should be emphasised that effective analytics make it simple to see how digital marketing is performing for you, so this is yet another common marketing myth among people who don’t understand digital marketing. Google Analytics is simple to use and provides useful data on how many people visit your website and which marketing channels are most effective and what digital marketing concepts can be used for different purposes. All this can be decided by using Google Analytics. Every marketing campaign you do online can be monitored to levels of specificity you never dreamed were feasible.
High website traffic is required
Quality over quantity is more important in digital marketing, so this marketing myth is not true. You can optimize your website according to the digital marketing concepts applicable to a website. This helps in generating traffic. Therefore, even if your website has few visitors, you can still make sales if you target the correct group of people.
Big enterprises should solely use digital marketing.
We can argue that digital marketing is profitable for both large and small firms, dispelling this common marketing myth. You can offer your items directly to a worldwide client base without opening a physical store, you can build an online community and address your customers’ grievances and understand their expectations as well. These digital marketing concepts help you build a customer base in less time. Most importantly, digital marketing will provide you with insightful information on the shopping preferences of your target audience and you get an opportunity to turn them into your brand advocates by publishing their experiences and testimonials.
Digital marketing is all about computers.
Numerous platforms, including computers, smartphones, tablets, gaming consoles, television, radio, and electronic billboards, are used in digital marketing. So this marketing myth is completely false as digital marketing concepts are not limited to just computers. Digital marketing employs one or more types of electronic media to communicate with customers, ranging from personalised emails and interactive adverts to mobile-friendly websites.
The business plan of a corporation does not always include digital marketing.
Contrary to this popular marketing myth, digital marketing should be an essential component of a company’s overall business plan. The company’s website acts as a “shop window” for communicating with the steadily expanding network of online customers as more and more people turn to social media and the internet to research products. A company’s internet presence has a big impact on how the market perceives it, as well as its future success and failure. Hence using various digital marketing concepts will be profitable for large businesses.
Only online targets and metrics count.
Numerous targets and indicators, including followers, page views, likes, and comments, can serve as the foundation of your company and marketing plan. So this marketing myth is not completely false but using digital marketing concepts based on these indicators can help you design great marketing campaigns. Although these indicators are an excellent approach to assessing the profitability of your business, they frequently contain errors. The business should place more emphasis on finer details rather than depending exclusively on these surface metrics, such as time spent on the website, abandoned cart rates for e-commerce sites, and the percentage of website visitors who become paying customers.
The cost of digital marketing is too high.
Many businesses use digital marketing, but they choose not to engage in it due to the expense. You don’t have to think much about this marketing myth as there are other affordable options in digital marketing. The business employed a modest number of people in its early years. When it gained popularity and acceptance, this changed. Digital marketing as a strategy is cost-effective and ensures success. Depending on your plan of action, you have several possibilities today. Help with digital marketing concepts is readily available. There are several digital marketing companies today that can create a strategy based on your unique requirements. Along with these platforms, Google, Facebook, and Instagram all provide funding to entrepreneurs to aid in expanding their companies’ visibility.
Social media criticism hurts businesses.
We cannot emphasise enough how false this is among the numerous marketing myths about digital marketing. Genuine consumer complaints about your goods or services need to be taken seriously and treated as a chance to improve your operations. The business should offer a friendly answer with the opportunity to contact customer care, with further internal follow-up on the matter, rather than hiding real customer concerns and remarks. These things are also part of digital marketing concepts you can employ for better results.
Digital marketing’s only goal is to generate new leads.
Launching a marketing campaign is often done with the intention of generating leads for the company. Though it might be a contributing element, there is no reason to think this is the complete story. When their lead generation declines, a majority of firms conclude that their marketing strategies are useless. A simple solution can be found for a very specific issue and you don’t even have to spend much time on it. Businesses frequently make the error of failing to recognise the importance of lead nurturing efforts for conversion and balancing it with marketing.
Even though they are separate parts of the same process, they don’t always conflict with one another. Your loyal consumers want methods that are tailored to their needs which can be achieved through different digital marketing concepts. The clients that can assist you to bring in new business are the ones you have to target so that they can suggest your brand to others.
It’s up to you to take care of them and not believe in the marketing myth which stops you from taking the right steps to nurture your leads.
Businesses can succeed without applying any digital marketing techniques.
Traditional marketing would be sufficient to support businesses in thriving and reaching their target audience if we didn’t live in the digital era. However, given that we are currently in the digital era, digital marketing is unquestionably essential for any organisation, particularly given that the majority of potential clients from a variety of age groups can be located on various online platforms and channels.
Contrary to the popular marketing myth, digital marketing concepts should be incorporated into the business strategy; therefore, you shouldn’t delay using this method in your plan to expand your company. You must consistently promote your business if you want to remain relevant in the industry. Digital marketing enables you to retain the importance of your company to your target audience and contribute to improved awareness of your brand.
In essence, The marketing sector has advanced greatly in a time when the Internet has virtually taken over every part of our life. The era of digital marketing has been ushered in by a number of online resources, including social media, email, search engines, and other websites.
All marketing initiatives that use the Internet or an electronic device are considered to be part of digital marketing. Businesses use a variety of digital media to communicate with and reach out to both present and future consumers globally.
However, misconceptions and false marketing myths about digital marketing frequently damage this effective form of marketing.
Although digital marketing is essential for a company to sell its goods and services online, the myths surrounding it frequently prevent business owners from participating in online activities and maximising profits.
Categories: Digital Marketing