Having a mobile-friendly website is essential for businesses in the current digital era. It’s important to make sure that your website is mobile optimised for visitors because the majority of internet users use the web on their mobile devices. Mobile optimization not only enhances user experience but also significantly affects search engine optimization (SEO). […]
How to Improve Your Website Ranking: A Guide to On-Page SEO Read More »
If you’ve ever been in charge of a Google Ads campaign, you are aware of how time-consuming and difficult it can be to maintain efficiency. Thankfully, Google Ads provides a strong tool to assist you in automating your campaigns and saving time: automated rules. This blog post will explain what automated rules are and how
The Ultimate Guide to Using Automated Rules in Google Ads Read More »
As a marketer, your goal is to understand your customers so that you can create products, services, and messaging that appeal to them. One way to do this is by developing buyer persona, which are fictional representations of your ideal customers based on market research and data about your existing customers. In this blog post,
how to create buyer persona ? Read More »
For good reason, video marketing has become an important component of the modern marketing mix. Videos are engaging, enjoyable, and have the capacity to communicate a lot of knowledge in a short amount of time. Creating a great video, however, is only half the battle. Make sure your video reaches the right audience if you
The Art of Video Targeting: Tips and Strategies for Success Read More »
A Step-by-Step Guide to Adding Google Ad Tags, Creating Audiences, and Launching Remarketing Campaigns If you want to maximise your website, then one of the effective method is to use Google Ads. Google Ads allows you to place advertisements on your website and earn money when people click on them. However, before you can earn
Marketing campaigns are an essential tool for businesses to reach out to their target audience and promote their products or services. However, creating and executing a campaign is only half the battle – the other half is analyzing and optimizing your campaign performance to ensure that it is effective and meets your business goals. In
Analyzing and Optimizing Your Campaign Performance: A Comprehensive Guide Read More »
If you run an advertising agency or work as a freelance advertiser, managing multiple clients can be a challenging task. As the number of clients increases, it becomes difficult to keep track of their campaigns and ensure that they are performing optimally. However, with a Google Ads Manager Account, you can streamline your client management
Google Ads Manager: The Ultimate Guide to Streamlining Client Campaigns Read More »
If you own an online business or a website, you know how important it is to drive traffic to your site. However, traffic alone is insufficient to pay the bills. It is your responsibility to convert that traffic into paying customers or subscribers. CRO (Conversion Rate Optimization) can assist with this. We’ll define CRO, define
What is Conversion Rate ? and How to Calculate It ? Read More »
The time it takes for a web page to fully load and show all of its content, including text, images, videos, and other elements, is referred to as page speed. It is an important aspect of website performance because it affects user experience and can have an impact on website traffic, engagement, and conversions.
What is Page Speed ? and It’s Importance . Read More »
HTTP status codes are responses from a server to a browser’s request when visiting a website. They are expressed as a three-digit code and indicate the conversation between the server and the browser. Knowing how to use these codes will help in identifying and diagnosing site errors to minimise downtime. These status codes can even
What is HTTP Status Codes ? and It’s Importance . Read More »
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