Tools for sentiment analysis are used for this purpose. They record everything that is spoken about you and provide you with real-time feedback on the perceptions of your audience towards your brand.
The majority of people might not be interested in knowing all that is written about them online, but any organisation can benefit greatly from that knowledge.
However, there is a lot of talk online, making it impractical for many firms to manually sort through all of those remarks.
Tools for sentiment analysis are used for this purpose. They record everything that is spoken about you and provide you with real-time feedback on the perceptions of your audience towards your brand.
We’ll go through the fundamentals of sentiment analysis tools in this blog post, along with the benefits of using them in business.
After that, we’ll cover the best tools for sentiment analysis available along with each one’s advantages and disadvantages.
What is sentiment analysis tool ?
Software that analyses the sentiment, tone, and intent of a body of text is known as a sentiment analysis tool.
To determine how your audience feels about your brand, goods, or services in a marketing setting, sentiment analysis methods are employed. The tools aid in the analysis of emails, chat conversations, and social media posts.
Natural language processing and machine learning are the driving forces behind sentiment analysis tools. These programmes look for words in text strings that have a positive or bad connotation, and then they give the text a sentiment score.
More advanced sentiment analysis software can distinguish between good and negative sentiments regarding various subjects inside a single text. Take into account the sentence, “I love what they sell, however I disagree with their current ads.”
A sentiment analysis technology would be able to determine that this person has a favourable opinion of your items but a negative opinion of your most recent advertising campaign in this situation. Overall, it would probably characterise this assertion as neutral.
Why should you use a sentiment analysis tool?
Honest client feedback is just lost in the ether without a sentiment analysis tool. To track client feedback, you may compile all online mentions of your company into a handy dashboard by employing an automated approach.
Your staff may find it simple to concentrate just on the most memorable negative or positive feedback if you are not employing a sentiment analysis technology. To find out more about the procedure and recommended methods, consult the sentiment analysis handbook.
You can directly monitor your attempts to influence public sentiment by using an automated technology that provides you with a long-term overview of audience attitude.
Now that you know why a sentiment analysis tool is so valuable, let’s look at the best ones currently on the market.
1. Keyhole
You may follow sentiment analysis in real time with Keyhole, a full-featured social media analytics and management platform.
Features:
Sentiment analysis: Keyhole analyses text data to ascertain its sentiment, whether it is positive, negative, or neutral, using natural language processing (NLP).
Real-Time Monitoring: Keyhole enables customers to keep an eye on mentions of their brands, products, or keywords in real-time, giving them the most recent information on the sentiment and opinions of their target audience.
Analysis of Trends: Keyhole can monitor sentiment trends over time and provide historical information that may be utilised to guide marketing and PR efforts.
Monitor hashtag: Keyhole can monitor hashtag performance on social media, including reach, sentiment, and interaction rates.
Influencer Identification: Keyhole can assist users in identifying and assessing the influence of influencers who are speaking about their products or business.
Pricing : after a trial period, starts at $79 per month.
2. Awario
You may monitor the tone of brand mentions with Awario in almost real-time. Other social listening technologies, such as influencer tracking, are also included.
Features :
Sentiment Analysis: Awario analyses text data to assess its sentiment, whether it is positive, negative, or neutral.
Real-Time Monitoring: Awario enables users to keep an eye on mentions of their brands, products, or keywords in real-time, giving them the most recent information on the sentiment and opinions of their target audience.
Using historical data :, Awario can analyse sentiment trends over time and provide information that can be utilised to guide marketing and PR efforts.
consumers in identifying: Awario can assist consumers in identifying and assessing the influence of influencers who are speaking about their products or business.
Using the Boolean operators: AND, OR, and NOT, users of Awario’s Boolean search tool can construct sophisticated queries that can be used to focus their search results.
Social Media Analytics: Awario can monitor Twitter, Facebook, Instagram, and YouTube accounts’ reach, engagement rates, and other statistics.
Pricing:
- Starter: $24 per month, which includes 3 alerts, 30,000 new mentions per month, and 1 user.
- Pro: $74 per month, which includes 15 alerts, 300,000 new mentions per month, and 10 users.
- Enterprise: $249 per month, which includes 100 alerts, 1000,000 new mentions per month, and unlimited users.
3. Brand24
A brand monitoring technology called Brand24 enables round-the-clock monitoring of online mentions of the brand.
Sentiment analysis: Brand24 analyses text data to ascertain the sentiment, whether it is good, negative, or neutral. It does this using natural language processing (NLP).
Real-Time Monitoring: Brand24 enables users to keep track of mentions of their names, goods, or keywords in real-time, giving them the most recent information on consumer attitudes and sentiment.
Using historical data:, Brand24 can analyse sentiment trends over time and provide information that may be utilised to guide marketing and PR efforts.
Identification of Influencers: Brand24 can assist consumers in locating and assessing the influence of influencers who are discussing their products or brand.
Sentiment Analysis in Multiple Languages: Brand24 offers sentiment research in more than 30 languages, making it a fantastic option for companies that cater to multinational clients.
Pricing:
Brand24 offers several pricing plans, including:
- Individual: $69 per month, which includes 3 keywords, 2k mentions per month, and 1 user.
- Team : $129 per month, which includes 7keywords, 5k mentions per month, andunlimited users.
- Pro: $179 per month, which includes 10 keywords,25k mentions per month, and unlimited users.
- Enterprise: $349 per month, which includes 25 keywords,100k mentions per month, and unlimited users..
4. BrandMentions
Like its name suggests, BrandMentions keeps track of mentions of your brand. It provides competition tracking and reputation management functions in addition to basic sentiment analysis monitoring.
Pricing :
Growing Business : $99 per month, which includes 10,000 mentions per month, 15 keywords, and 2user.
Company : $299 per month, which includes 50,000 mentions per month, 50 keywords, and 10 users.
Enterprise/ Agency: $499 per month, which includes 150,000 mentions per month, 150 tracked topics, and 20 users.
5. Brandwatch
One of the biggest players in the field of social media analytics is Brandwatch. With Brandwatch, you can keep an eye on competition activity, brand mentions, campaigns, top authors, trends, and audience sentiment. The platform for Hootsuite Insights includes it.
Pricing: Starts at $1,000 per month
Conclusion :
In conclusion, sentiment analysis tools can provide businesses with valuable insights into customer opinions and help them make informed decisions about their marketing and PR strategies. By monitoring mentions of their brand, products, or keywords in real-time and analyzing the sentiment behind them, businesses can gain a better understanding of their customers’ needs and preferences. Whether you’re a small business or a large enterprise, there are a variety of sentiment analysis tools available to suit your needs and budget. So why wait? Start tracking sentiment analysis today and take your business to the next level.
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