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xml sitemap

How to Create XML Sitemap and Submit it on Google

Creating and submitting a sitemap is one of the most important aspects of optimising a website for search engines. A sitemap is an XML file …

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Technical seo

 Technical SEO: The Importance of Site Structure and Crawling while writing

Technical SEO is a major element of search engine optimization that focuses on a website’s technical elements. It addresses topics such as site architecture, crawling, ...
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mobile optimization

Mobile Optimization: How to Make Your Website Mobile-Friendly

With the rise in mobile usage, Mobile Optimization is Important in today’s era. When a website is mobile optimised, it means that it has been ...
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mobile optimization

How to Improve Your Website Ranking: A Guide to On-Page SEO

Having a mobile-friendly website is essential for businesses in the current digital era. It’s important to make sure that your website is mobile optimised for ...
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google ads

The Ultimate Guide to Using Automated Rules in Google Ads

If you’ve ever been in charge of a Google Ads campaign, you are aware of how time-consuming and difficult it can be to maintain efficiency. ...
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buyer persona

how to create buyer persona ?

As a marketer, your goal is to understand your customers so that you can create products, services, and messaging that appeal to them. One way ...
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video targeting

The Art of Video Targeting: Tips and Strategies for Success

For good reason, video marketing has become an important component of the modern marketing mix. Videos are engaging, enjoyable, and have the capacity to communicate ...
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remarketing campaigns

A Step-by-Step Guide to Adding Google Ad Tags, Creating Audiences, and Launching Remarketing Campaigns

A Step-by-Step Guide to Adding Google Ad Tags, Creating Audiences, and Launching Remarketing Campaigns If you want to maximise your website, then one of the ...
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campaign performance

Analyzing and Optimizing Your Campaign Performance: A Comprehensive Guide

Marketing campaigns are an essential tool for businesses to reach out to their target audience and promote their products or services. However, creating and executing ...
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google ads manager

Google Ads Manager: The Ultimate Guide to Streamlining Client Campaigns

If you run an advertising agency or work as a freelance advertiser, managing multiple clients can be a challenging task. As the number of clients ...
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conversion rate

What is Conversion Rate ? and How to Calculate It ?

If you own an online business or a website, you know how important it is to drive traffic to your site. However, traffic alone is ...
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