This online digital marketing course is designed to help you become proficient in all aspects of digital marketing. Through various Projects & Case Studies we are able to focus more on the
practical skills and real-world applications during the course.
This online digital marketing course is designed to help you become proficient in all aspects of digital marketing. Through various Projects & Case Studies we are able to focus more on the
practical skills and real-world applications during the course.
Google Ratings
- Basics of Digital Marketing
- Get to Know Domains, Subdomains, Servers, Hosting, and CMS
- Discover the Basics of HTML Tags: Anchors, Images, URLs, Lists, Divs, and Classes
- Using tools to understand how users behave helps improve content and strategies
- Our digital marketing course covers Google Ads extensively, the cornerstone of any digital marketer's toolkit.
- Learn how to create accounts, billing methods, and navigate the AdWords structure.
- Understand payment modes like PPC, CPM, CPA, CPL, and their role in the marketing funnel.
- Master campaign structuring, keyword research, optimization, and ad format policies.
- Explore different campaign types and settings for search campaigns, including networks, locations, and languages.
- Dive into bid strategies like Manual CPC and Automated bid strategies.
- Learn about keyword types, ad copy policies, and requirements.
- Utilize tools like Keyword Planner for search campaign creation.
- Manage device settings, bid adjustments, and scheduling.
- Discover settings and bidding for display ads.
- Explore Discovery ads, Video ads, and their bidding strategies and targeting options
- Servers: Understanding how websites are hosted.
- Domains: Knowing the web addresses of websites.
- WordPress Themes: Design options for your website on WordPress.
- Menu settings: Customizing website navigation.
- Plugins: Additional features for your website.
- Elementor page builder: Tool for designing website pages.
- Creating your own page design, images, videos, carousel etc.: Making your website unique.
- How to copy design from other pages: Learning from existing designs.
- Creating separate designs for devices: Optimizing for different screen sizes.
- Importing and exporting pages to other domains: Transferring website content.
- Using inbuilt templates: Pre-designed layouts for easy setup.
- Create lead capturing forms: Gathering visitor information.
- Enabling forms to capture additional data from URL parameters: Customizing form responses.
- Installing Smartlook: Tracking user behavior.
- Capturing user behavior through screen grab: Visual insights into user activity.
- Creating segments of users based on:
URL parameters
Traffic sources
Engagement activity
Demographics
- Events like form submissions, button clicks, etc.
- Communication Tools: Features for interacting with website visitors.
- Enabling click to call: Allowing visitors to call directly from the website.
- WhatsApp messenger for live chat: Instant messaging for customer support.
- Setting conditions when and where to show WhatsApp messenger: Customizing chat display.
- Setting up live chat feature: Implementing real-time communication.
- Understanding conditions and various functionalities in live chat messenger: Exploring chat customization options.
- Instagram business page: A special profile for businesses on
Instagram.
-Instagram messenger and automation: Using Instagram
messages with automatic replies.
- Instagram ads via Facebook Ads Manager vs Instagram App
- Instagram Audience: Who sees your ads?
- Remarketing on Instagram: Showing ads to people who've
interacted with you.
- Targeting different ad formats on Instagram: Choosing the
type of ads
- Analyze important metrics like search term reports, auction insights, and demographic data.
- Understand the benefits of MCC (My Client Center) and how to manage multiple accounts.
- Learn how to organize your campaigns effectively.
- Improve keyword quality scores for better performance.
- Adjust bids based on schedule, age, and gender.
- Utilize Dynamic Search Ads (DSA) effectively.
- Incorporate Dynamic Keyword Insertion (DKI) and countdown ads.
- Create search campaigns using Keyword Planner.
- Use Keyword Planner for forecasting and planning your campaigns.
- Site Analysis and Competition Evaluation
- Keyword Research and Density Management
- Meta Tag Development (Titles, Descriptions, Keywords, etc.)
- Web Content Optimization and Image Enhancement
- Technical Optimization (robots.txt, HTML Validation, Sitemaps)
- Understanding Cannibalization and Canonicalization
- Targeting International and Multilingual Audience
- Learn about links, anchors, and the attributes "follow" and
"nofollow".
- Explore Google Mapping and Listing, Press Release Syndication,
and RSS for local and regional search engine visibility.
- Engage in Forum Posting, Free Classifieds, and Yahoo Answers
for link building.
- Participate in Article Submissions, PR Submissions, Guest
Blogging, and Commenting to enhance online presence
- LinkedIn Business Page: A profile for businesses on LinkedIn.
- LinkedIn Ads: Advertising on LinkedIn.
- Understanding Objectives: Knowing different goals for ads.
- Audience Targeting: Choosing who sees your ads.
- Remarketing on LinkedIn: Showing ads to people who've interacted with you.
- LinkedIn Ad Formats, including Lead Forms: Different ways to display ads, like forms for gathering leads
- Creating YouTube Channel: Setting up your own space on YouTube.
- Understanding Annotations, Cards, Navigation: Knowing how to add interactive elements and organize content.
- Increasing Views: Getting more people to watch your videos.
- Increasing Search Ranking: Improving where your videos show up in search results.
- Linking to AdWords Account: Connecting your YouTube channel to AdWords for advertising.
- YouTube Video Ranking Factors: Things that affect how well your videos perform in searches.
- Promoting Video Ads on YouTube: Running ads to promote your videos, with options for format, cost, targeting, and
analytics
- Discovering Influencers: Identifying individuals with influence in your niche.
- Micro-Influencers: Small-scale influencers with dedicated followings.
- Key Factors to Consider: Important aspects to keep in mind.
- Assessing the Effectiveness of Influencer Marketing: Evaluating the impact and value of influencer collaborations.
- Automating WhatsApp communication for WhatsApp Business.
- Sending messages to multiple recipients in bulk
- GTM account creation and setup
- Understanding inbuilt variables
- Creating custom variables
- Understanding Tag setup
- Tags for Google ads conversion, remarketing
- Tags for Facebook pixel
- Tags for all other tools like -sendinblue, smartlook etc
- Understanding Triggers
- Tag for scroll depth tracking
- Tag for video views duration
- GA4 Integration with GTM
- Creating events for GA4 Adding Event Parameters for GA4
- External Link tracking
- WhatsApp click to call tracking
- Getting to Know Online Advertising: How ads are bought and sold online, involving ad networks, publishers,
ad servers, and ad exchange servers.
- Basics of Ad Servers and Installation: Introduction to ad server functionality and how to set them up. We teach
you using OpenX (Revive).
- Using Display Banners: Adding banners to your website and understanding the codes behind them.
Configuring Settings like Geotargeting, Frequency Capping, Pixel Tracking, and Conversions: Adjusting
settings to target specific locations, limit ad frequency, track user behaviour, and measure conversions
Implementing various tags:
1. Tracking Scroll Depth
2. Tracking Clicks on All Buttons
3. Tracking Video Views
4. Capturing Viewed Elements
5. Setting up Custom Dimensions and Metrics Parameters in GA4
6. Grasping the Data Layer concept
- Understanding Overview Reports: Getting a summary of data.
- Understanding Full Reports: Digging deeper into details.
- Sharing Reports: Sending reports to others.
- Setting Up Dashboards and Shortcuts: Creating easy-to-access dashboards.
- Real-Time Tracking: Watching activity as it happens.
- Long-Term Statistics: Looking at data over a long period.
- Examining Visitor Activity: Checking what visitors do on your site.
- Audience Location: Finding out where your audience is from.
- Behaviours: Understanding how visitors behave.
- Demographics: Learning about the characteristics of your audience.
- Interests: Knowing what interests your audience.
- Popular Content: Finding out what content is liked.
- Visitor Flow Charts: Seeing how visitors move through your site.
- Studying Engaged Traffic: Understanding visitors who spend a lot of time.
- Goals And Funnels: Setting and analyzing objectives.
- Promoting Mobile Apps: Ways to get more people to download and use your app.
- Exploring Missed Calls: Understanding the phenomenon of unanswered calls.
- Running SMS Marketing Campaigns: Using text messages to promote products or services.
- Optimizing App Stores (ASO): Improving visibility and performance of apps in app stores
Using ChatGPT for Social Media and SEO
- Content Inspiration: Getting content ideas for
social media and SEO.
Implementing ChatGPT for Digital
- Marketing: Utilizing ChatGPT in digital
marketing efforts.
- Selectors: Picking webpage elements.
- Button Click Tracking: Monitoring button clicks.
- Section Read Tracking: Keeping tabs on read sections.
- URL Parameters Tracking: Monitoring specific web address info.
- Data Layer: Understanding how website data is organized.
- Popup Lead Capture: Getting leads from popups.
- Thank You Page Conversions: Tracking thank you page visits.
- Device ID Capture: Recording user device IDs.
- Custom Dimensions in GA4: Adding new data categories.
- Custom Reports for Lead Analysis: Making special reports for lead study.
- Execution and Real-Time Analysis: Putting plans into action and analyzing data as it happens.
Receive an official certificate signed by your mentor vouching that you’ve completed the course and validate your learning with shareable proof.
Flaunt your Premium Learning's Certificate on your CV or your LinkedIn and wow prospective employers.
Advanced Digital Marketing Course is Different than any other Course
Let us help you with Comparison
Some of Branded Platform | Premium Learnings | Course Above 35,000 | |
---|---|---|---|
Online Content | |||
Mobile App Support | - - | ||
Placement Assistance | -- | ||
Mentorship Sessions | |||
Interview Preparation KIT | |||
Mock Interviews | -- | ||
Case Studies | |||
5 Projects | |||
Dedicated Job Portal | |||
Freelancing Portal | |||
Freelancing Client Closing Guidance |
We are at Premium Learnings Provide the unparalleled expertise, a comprehensive curriculum, personalized learning, practical approach, collaborative community, and career advancement opportunities.
25k+
Students
Trained
92+
Hiring
Companies
10k+ YouTube subscribers
Successfully, more than 25,000 students have been trained.
Premium Learnings has an impressive 4.8 Google rating.
More than 10,000 subscribers have joined Premium Learnings’ YouTube channel
Yes, it's live for 6 weeks, but you'll have access to the course for a year.
There are no prerequisites for taking this course. However, basic knowledge of computers and the internet will be helpful.
The course is a 6-week Program. However, once enrolled, you will have access to the course for one year.
You will get access to the course for one year from the day you purchase it. During this time, you may complete and retake this course as many times as you desire.
Yes, there is support available through email, and you will also receive an additional 6-week doubt session.
Yes, after completion of the course, you will be awarded a certificate of completion. However, you must complete all of the tasks and assignments assigned between sessions of the course.
Yes, Upon completing the course, you'll receive personalized job assistance support to help you get started in your career.
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